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Pebble CEO choses NOT to team with Microsoft due to personal bias

pebble-watch

So Pebble reaches out to Microsoft with a partnership in mind, to favor Windows devices with their smart watches. They challenged Microsoft to develop a prototype app that proves the phone could support the watch. If so, they may be interested in partnering with them–including the option of highlighting the watches at Microsoft stores and offering them as part of bundles with Windows Phone devices.

Originally, the relationship between such devices and Windows devices was limited due to the fact that Microsoft hasn’t allowed access to certain APIs/features within the OS. This limited access prevents a company like Pebble from fully developing an app. However, if Microsoft helps, then all of those problems are history.

Microsoft not only agreed to play ball, but they

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